AI Marketing Has a Hallucination Problem

I hallucinate. These forced perceptions come to me only at night and are, at times, terrifying. Sometimes, right as I fall to sleep, I open my eyes and see large objects that look like multilegged mutant starfish. They dangle in the air above my head shimmering and swirling, their bodies crazed like pottery. They appear…

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Words, Words, Words…

My partner and I like to play the Spelling Bee game in the New York Times. We have a strategy; I try to solve the pangrams while he picks away at the other words on the list. It’s typical for us to learn an unfamiliar word every few puzzles, often from the field of ornithology.…

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